Whilst the things you focus on will be different for each, the general principles always apply. Step two: My title and headline in this case probably need to match very closely. Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility. In The Contemplative Tarot, author Brittany Muller draws deeply on Christian tradition and. San Diego, CA. The Web Developer's SEO Cheat Sheet 3. And Moz is making it available to you. September 13, 2022. Read on and level up! You’ve optimized your pages,. 5 million monthly readers – covers everything you need to know to master inbound marketing. Because organic search is the top method via which people discover and access online content. Get SEO Certified! The Moz SEO Certification will give you the foundational knowledge you need to execute on common SEO projects. For some. For example a website about British hedgehogs has a page about a hedgehog awareness drive and links to a helpful and relevant resource that aids in documenting. In May 2020, Google announced that three specific performance metrics, called “ Core Web Vitals ,” would be explicitly used to measure page experience. Moz Data Moz Keyword Explorer (5 mins) Step 1: Create a new list. org vocabulary is structured is with different “types” (Recipe, Product, Article, Person, Organization, etc. Moz’s Keyword Explorer neatly ties together keyword research metrics and makes complex analysis easy so we can spend less time in spreadsheets and more time generating qualified website traffic. I highly suggest you sort of reconsider and. The simplest and fastest is probably the URL Inspection tool. For example, a “Recipe” Type includes. Read posts about food, bars, adventures and fun in and around the area. Creating a Social Media Strategy : The key to success is to have a plan. Tip number one, A/B testing or simply testing. BRITTANY MULLER is a writer, mother, wife, and enthusiastic believer in the beautiful strangeness of Christianity. ”. Technical SEO. Moz Local Raise your local SEO visibility with complete local SEO management. ”3. 3. The best place to begin an SEO strategy is by initiating a website crawl to see if there are any issues that you need to remedy in order to maximize your SEO visibility. Bake for 25 minutes. Use your research to craft your message. We would like to show you a description here but the site won’t allow us. MOZ LINK EXPLORER: World's best BACKLINK CHECKER. E. This is important for SEO starting out on a budget, or small business owners who want to learn to audit a small site on their own. A devout Catholic with an equally devout sense of curiosity, her favorite pastime is finding new ways to think about God. You can showcase expertise and trust by publishing high-quality, informative content, refining your internal linking strategy, citing authoritative sources, and receiving high-quality, relevant backlinks. ,she was unresponsive. liquid file, store owners can perform the following steps: Login to your Shopify admin area. Informational queries: The searcher needs information, such as the name of a band or the height of the Empire State Building. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. If one of your goals is to build up subscribers, like Whiteboard Friday where people know it and they've heard of it, they have a brand association with it, it's called Whiteboard Friday, it should probably come out once a week on Friday. It is a critical component of our job. Case Studies Explore how Moz drives ROI with a proven track record of success. Most people will mentally file away your brand name and. Now that you know how your target market is searching, it’s time to dive into on-page SEO, the practice of crafting web pages that answer searcher’s questions. Step three: I'm going to do step three, author the straightforward headline. "fence repair near me") 3. Britney Muller @BritneyMuller. This blog post gives you an inside view of how to use Moz's latest tool, Domain Overview, to evaluate the SEO performance of a client website or a competitor without investing a significant amount of. About Brittany:. The healthcare provider is registered in the NPI registry with number 1952959231 assigned on August 2019. Having five to ten data-driven blog categories can help you rank for popular topics, allow readers to find. Both links follow the same structure: an opening <a> tag which can include a variety of attributes, the content of the link (the 'clickable' part or 'anchor text'), and the closing part of the anchor tag, </a>. Muller. That’s right. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own. Start my free trial. Small Business Solutions Uncover insights to make smarter marketing decisions in less time. Most people will mentally file away your brand name and. For our example of "SEO tools" let's try the popular methods to build out our themed list. S. This time around, we found that number is down to 57%. B) Earn traffic from social networks like Twitter, Facebook, LinkedIn, Pinterest, Google+, etc. com. Despite the acronym, SEO is as much about people as it is about search engines themselves. And yet AI can turn quite useful for content creation tasks, including: Content summaries and meta descriptions. Session Summary: The Future of SEO/Content Mar. Your lowest-hanging fruit is to identify which phrases you already rank highly for. A SERP feature is any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result. In this episode we cover:Britney’s background and entrance into SEOHow to keep up to date with SEO when working inhouseThe future of SEO – where things are h. Edi Rama Prime Minister of the Republic of Albania H. Data-driven keyword research and competitor analysis. Download now. Before joining the Moz team, she spent several years managing digital content for Nintendo of America, Inc. Not to state the obvious, but as marketers, part of our job is to create content. Seattle Re-wrote. Britney Muller (@BritneyMuller) is the Senior SEO Scientist at Moz, she joined Moz in July 2016 and has a deep passion for data, SEO and the company. By using both ANDs and ORs in the same search, we're giving Google a bit more flexibility. SEO Analytics. We've included some of our favorite episodes here, and find. Endlessly curious, Britney loves spending time reading, coding, and learning about data science and how machines learn too. AUGUSTINE, Fla. Unfortunately, in the GA4 platform, this is currently the only way to define internal traffic. Jay Baer – @jaybaer. Jim Collin's Piece on Big, Hairy, Audacious Goals (ranks for BHAG) Long-form articles. Moz was the first & remains the most trusted SEO company. Conversion rate: 4%. The overall Spam Score is currently an aggregate of 17 different "flags. Once you’ve chosen what you need, save or export them in CSV format. from locals that know the city best. She is a consultant, columnist, local business advocate, and an award-winning fine artist. In Moz Pro, navigate to Keyword Explorer and enter in your target keyword. 1013662170. A first peek at local search in Google’s SGE. The suspected drunk driver who crashed into a Florida Highway Patrol trooper near the skyway 10k race in 2022 went before a judge in Manatee County Thursday afternoon. Leads: 8. C. New Releases Get the scoop on the latest and greatest from Moz. MozBar shows link metrics for pages and domains as you search, displaying the Domain Authority, Page Authority and number of backlinks for sites as you search. Let's talk about SEO auditing success nowadays. Britney Muller outlines a checklist that businesses can use to meet the changing needs of consumers and improve visibility for local searches. And guess what, she just happens to be a northern Minnesota native. Gianluca Fiorelli on "Comment Marketing: How to Earn Benefits from Community Participation - Whiteboard Friday" – 21 thumbs up. Remove the loaf from the oven, pour the glaze over the top and bake for an additional 10-15 minutes, until the glaze has set and no longer looks shiny. 6. The Tarot can become an unexpected tool in this journey, inviting us to pause, contemplate, and find insight and wisdom in our walk. These are incredibly popular with Tumblr users. Refurbishing. To find that report, Click. This rebrand is one to watch for SEOs worldwide. 10am. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). The Moz Blog offers information, valuable tips, and cutting-edge ideas to readers on a daily basis. Sara Cheek provides for her family in an unconventional way, through a site called Only Fans, where users pay for content, which often features explicit material. C) Be worthy of links and shares from across the web. Office. Simply head to Domain Overview via the left-hand navigation menu or from the Moz Pro menu (noted under Research Tools) at the top of the page. The 20-year-old driver was not hurt. Raise your local SEO visibility with easy directory distribution, review management, listing updates, and. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting. UA has been replaced by GA4. A skydiver from Miami who was practicing for a weekend event that honors the families of fallen police officers died Friday when his parachute didn’t deploy correctly during a jump, according to. Britney Muller. Rand Fishkin is the founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound. 2021 was a big year for Moz: we joined the Ziff Davis family, held our second all-virtual MozCon, added a technical SEO certification to Moz Academy, released new and improved guides for topics like local SEO, link building, and Google Analytics , and launched exciting betas for Moz Pro. Morristown Medical Center. Google provides us with a number of tools. Accessible to Christians, seekers, and skeptics alike, Muller's book will help many people learn to move beyond a superficial relationship to Tarot and into a deeper. Consider the recipient's preferences, interests, and the occasion for which you're creating the gift box. Martin's Essentials. There are all sorts of free tools available for you to compress them. Location Phone. This may be a recent study, a helpful cost calculator, a comprehensive how-to video, or a blog post providing well-researched information. The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills. When people think about SEO and email marketing flywheels, this is what they typically think about. Cumulative Layout Shift. Read more about how Moz Community works (including the full list of perks) here. This, my SEO friends, is that checklist. Start by thinking about what your potential customers might search for. If you can, get to creating! 2. She also. g. Hit Me With Your Best Blogs: The Top 25 Moz Blogs of 2021. This number is certainly interesting, but it leaves out quite a bit. Your average star rating isn’t just a top local pack ranking factor, but it’s also a top conversion factor. These both feel like big accomplishments, and I'm always happy to have. Top 25 @Moz SEO Posts of 2019: 1) On-Page SEO for 2019 @BritneyMuller 2) 60 Best Free SEO Tools @CyrusShepard 3) The Ultimate Guide to SEO Meta Tags @katemorris 4) One-Hour Guide to SEO @randfish 5) A New Domain Authority Is Coming @rjonesx See +20 more: moz. " You will see a box pop up where you can submit that URL. 3 %Äåòåë§ó ÐÄÆ 4 0 obj /Length 5 0 R /Filter /FlateDecode >> stream x +T T(T0Bs# S…¢T…p… }çbC…äb C0,N ©Ñ3 3 K SK d i \ØM H-JN-()MÌQ(Ê. If you have a 2,000-word blog post that visitors are only spending an average of 10 seconds on, the chances are slim that this content is being consumed (unless they’re a mega-speed reader). Informational queries: The searcher needs information, such as the name of a band or the height of the Empire State Building. 1. Using this beginner's guide, we can follow these seven steps to successful SEO: Great user experience including a fast load speed and compelling UX. No one likes standing in line, but there’s one queue you should get in this summer and that’s for Google Search Labs so that you can get the earliest possible access to the new Search Generative Experience (SGE. Learn more about Mastermind: Muller is the Senior SEO Scientist at Moz. A Landing Page is a page that focuses information targeted towards a particular user – and according to Seth Godin, optimised specifically to encourage 1 of 5 actions: Get a visitor to click (to go to another page, on your site or someone else's) Get a visitor to buy. When a user searches for a specific term and finds irrelevant information, that sends a signal back to Google that the intent is likely mismatched. Judd said the heat index that day was 105 degrees. At this point your initial review is complete and you should be ready to edit. Technical SEO. Jumpshot's panel includes mobile and desktop devices in similar. Ranking for the right keywords can make or break website success. The St. SearchLeeds Follow. All you do is go to Google and you type in "add URL to Google. The one keyword research tool to rule them all. Initially, you might want to just go after search volume. g. 7. (973) 829-4632. Ms. The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills. 19 hours ago · Florida mom on OnlyFans says her kids are being bullied, banned from sports complex. Hillsborough County / 2 days ago. September 11, 2023. E-commerce folks, this one's for you. So just type in "python" and hit Enter. This template will also help you create an actionable report. November 20, 2023. Super easy to do. Last August, we found that about 58% of the titles we measured across a set of 10,000 keywords were being rewritten. There are numerous benefits to utilizing storytelling as a marketing tactic, in particular, decreased customer acquisition costs and shorter sales cycles. Moz’s Keyword Explorer neatly ties together keyword research metrics and makes complex analysis easy so we can spend less time in spreadsheets and more time generating qualified website traffic. In my case I’ll type in "pearls" into the Keyword Explorer search box. The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. In the left sidebar, go to Online Store > Themes. Whether you want to build content around a sales page or a "pillar" blog post, you need to map out the strategy to discover, write, and execute this aspect of content marketing. With our therapists, you get the same professionalism and quality you would. 17 per gallon across Florida. Keyword Explorer: The most accurate keyword research tool on the market, explore over 500 million keyword ideas for your site. Full keyword analysis with Ranking Keywords. Brand equity is the culmination of years of trust-building, consistent messaging, and positive customer interactions. g. Technical Site Audit Checklist: 2015 Edition. This indicates that “superfan” visitors are far more engaged and therefore more profitable than moderately excited users. Critical Thinking. Here's a step-by-step guide on how to do it, along with some creative packaging ideas: Step 1: Select the Products. 4. 92106. Location Phone. September 13, 2022. ) 10 facts about Brittany Muller [The WJXT] Brittany Muller is a well-known broadcaster. The Moz Blog. See critical SEO metrics as you browse the web with. Firstly, 12 months traffic data. BRITTANY BRITTANY A MULLER MMS, PA-C. In this brand-new Whiteboard Friday, Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most. Tap into the world's largest network of licensed, accredited, and experienced therapists who can help you with a range of issues including depression, anxiety, relationships, trauma, grief, and more. Go to Google Analytics and sign in to your account. This is just an example, and this choice often depends on the factors which will follow in this section. One of the best ways to demonstrate your authority is to show your continued interest in unearthing new information and insights. You can use semantic SEO to get results in any niche. Wikipedia and IMDb are not published yet. 10. First is just to manually resubmit a URL after you have tweaked that page to target that featured snippet. NPI. In one viral post shared to X - formerly known as Twitter – business consultant Brittany Muller shared a screenshot of the type of articles that popped up when she Googled “Taylor Swift’s. Leverage The Competition. I recently dug into over 50,000 title tags to understand the impact of Google’s rewrite update. They are blessed with children and their exact names are not uncovered and the number of children they had. Keep reading to learn more and call us today at 888-601-5359 to speak with a strategist about your SEO plan. Moz was the first & remains the most trusted SEO company. Both have some caveats. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your site, and conversions. The Contemplative Tarot: A Christian Guide to the Cards releases September 13, 2022. Image Source. Find the top three ranking URLs for your target keyword. So if I were to put in "chakra stones" in Google and pull the top three. To do SEO you really only need 3 things to get started: a website, your brain, and data. The 55 Best Free SEO Tools: When doing professional SEO, paying for premium tools is typically worth it. The stingray’s barb was buried a few inches deep into her back. @WFLABrittany. Get free link data. Doctors are worried about a "tripledemic" as the flu, RSV, and COVID cases are all on the rise. In 2022, $1,04 trillion was spent through e-commerce. The Hillsborough School District. Reason 1: Mixed search intent, SERP variety. Sep 24, 2023 |. Date: March 13-14, 2023. You'll now have a list of keywords to use in the piece of content you’re writing. Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses. hubspot. Converse with customers everywhere, with extra kindness. 4. SearchLeeds. Grading yourself. She’s recently moved from Denver, my town, to Seattle to work in Moz’s main office. , review stars for product ratings)Social Media, Influencer Marketing, and SEO : In our free SEO Learning Center, we'll show you how social media, influencer marketing, and PR play a role in search engine optimization. From here, you can do something like print ("Hello, World!"). List It Out: Dream Your Keyword Theme. Session Summary: The Future of SEO/Content Mar. Seven-day free trial. E. Jun. Analytics and Reporting Competitive Research Content Marketing Crawling and Site Audits International SEO Keyword Research Link Building Local SEO Mobile SEO On-Site SEO Ranking and Visibility Social Media Marketing. 5. You can find inspiration from people who master the art of curation. This content can include web pages, video media, images, local business listings, and other assets. g. Working with the team at SearchPilot, we decided to run a couple of boilerplate experiments here at Moz, to see if we could increase our rankings and traffic by removing some of the repeating parts of our titles. Small Business Solutions. Impact on local. Since then, it's grown to millions of views and the videos have helped trained thousands of SEOs. Search for your target query (e. 3. Rand Fishkin, Wizard of Moz. Matt Peters and the Moz Data Science Team measured the correlation between Google +1s and higher rankings. A devout Catholic with an equally devout sense of curiosity, her favorite pastime is finding new ways to think about God. Chris offers this process: 1. Blogging. Britney is a Senior SEO Scientist at Moz. Whether it’s in the form of blog posts, landing pages, social media posts, emails, newsletters, and so on - there’s no way to get around it. Also find trending fundraisers that are in the news. Optimizilla is one. 1. Paste the destination link into the field. On Thursday, the council voted. With tender pride and only a hint of the sort of naturally occurring anxiety that accompanies any big content debut, we're delighted and excited for you to dive into the brand-new Beginner's Guide to SEO. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. Google reported an astonishing 4,367 “launches” in 2021, up dramatically from 350-400 in. From Google’s perspective, GA has been built to be the analytics software of the future, focusing on two main things: machine learning and data visualization. SearchLeeds 2019 - Britney Muller - Moz - Machine Learning for SEOs - Download as a PDF or view online for free 1. Location Address. Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and. 7:45 See moreBritney is a Senior SEO Scientist at Moz. Hey there, Moz fans, I'm Darren Shaw from Whitespark, and I'm here today to talk to you about why you need to find all of your NAP variations before building local citations. TAMPA, Fla. A major pitfall when launching any UGC strategy is failing to anticipate scalability. This quarterly installment here at Moz will keep you up-to-date with the most important local search developments of the past three months. Mobile voice search is three times more likely to be local-based than text search. ). It's the intangible asset that sets your brand apart in the hearts and minds of your audience. Tactically, long-tail SEO centers on competing for a large number of low-volume keywords instead of focusing on a small set of high-volume keywords. Creating a Social Media Strategy : The key to success is to have a plan. For example, sites with clear, descriptive headings — the same kinds of headings that make navigation and comprehension easier for people with disabilities — are also easier for search engines like Google to crawl. 5 Data Insights into the Headlines Readers Click. Image Source. May 29, 2013. Sometimes referred to as search-what-you-see, in the context of SEO, visual search is the act of querying a search engine with a photo rather than with text. Okay, so let's take a look at a quick way to generate blog titles. A simple AI prompt you can use to find content ideas is: Write a list of 10 [content type] ideas aimed at [audience] who are [problem they are trying to solve/goal they want to achieve] In this prompt, the content type should relate to the channel you are creating content for, such as a blog. STAT SERP tracking and analytics for enterprise SEO experts. So, this post will be a more focused examination of a site I have deep familiarity with, including three case. We can only hope that our newest incarnation is. This is a strategically important product for Købstædernes, and Google is a big touchpoint in their. N. Join Us! By: Rebecca Kelley. Of course, if you like what you see, please recommend this piece (click on the clapping hands icon below) and share it with your followers. 3. The Coast Guard has been working around the clock monitoring and patrolling by air and sea looking for Cubans and Haitians making the treacherous journey to the U. Britney Muller is a Senior SEO Scientist at Moz and her work ranges from product R&D to creating educational SEO content to reverse engineering websites. Moz Keyword Explorer is great because you can do a bunch of keyword research and save them into lists. This short course is perfect for a wide range of people including beginner SEOs, clients, and team members. When analyzing the global desktop market share of search engines throughout the last decade, there are a few small but mighty search engines that stand out. Shows live visitors and where they’re navigating. September 2, 2022. Each video covers an important SEO concept: SEO Strategy. Here are 6 smart things to try that could sweeten your local business’ summer success. TAMPA, Fla. A) Have the best opportunity to rank highly in Google and Bing. How topical authority works in 2023. Compare SEO Products See which Moz SEO solution best meets your business needs. 1. A Conductor study finds that. If it feels like Google search is changing faster than ever, it’s not your imagination. Reeves is a 79-year-old retired Tampa Police captain who shot and killed a man inside a Wesley Chapel movie theater, according to authorities. Step 4: Now it’s time for the keyword map - the most important part of your SEO strategy. 28, 2023. You might go match that up to rankings and you might go, "Wait a minute. Look to the SEO tools listed here for our top recommendations, and check out the latest blog posts below. Digital accessibility supports discoverability. As of this filming, both tools still exist. com/blog/top-25-mo…. Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Britney Muller Meet Britney: 1. An altercation at a bus stop led to early morning chaos for students and parents in Tampa, Florida. On-Site SEO Learning Center: Our free on-site SEO learning hub. Inward Digest October 2019 Who am I to say where God can and cannot work? ––Brittany Muller Musing Happy Birthday to Inward Digest It's been a year since this little newsletter began its first journey into the world, and that happens to coincide with my own fortieth trip around the sun. %PDF-1. Put on your technical SEO cap and get ready to take notes, because Britney Muller is walking us through Machine Learning 101 in this week's episode of Whiteboard Friday. Put your effort into research, crafting compelling narratives, and polishing your content until it shines. In the same box, you’ll also see additional options for the link, including. Get instant access to industry-leading SEO metrics, site audits, rank tracking, and more with Moz Pro – the highest quality data for SEO. TAMPA, Fla. Generally speaking, if you don't have the keyword at least a couple of times in the content of the page, unless you have an extremely visual page or an interactive page with almost no content, which maybe that would fall in the 5%, you should definitely be hitting that. You want to weigh the competitive search volume against qualified traffic. Because organic search is the top method via which people discover and access online content. Browse MOZ's product catalog and select the items you want to include in the gift box. It’s also, like almost all SEO metrics, very frequently misunderstood or misapplied. Web developers and software engineers also find it handy to easily reference SEO technical standards. Propel your search strategy with competitive intelligence, ROI-improving insights, and a complete view of your organic search performance. 83% of users with access needs limit their shopping to websites that they know are barrier-free. Home / Blog / How Britney Muller deindexed 75% of Moz. All right. SEO stands for “search engine optimization. New page creation. (WFLA) — A Tampa woman is recovering after being impaled by a venomous stingray while in Ruskin. For each part of an HTML link mentioned below, I've indicated which are of interest from Search Engine Optimisation (SEO), User Interface. Secondly and most of the time you're working. (WFLA) — A former case manager working under the Florida Department of Children’s and Families (DCF) was arrested after being accused of lying about visits. comments sorted by Best Top New Controversial Q&A Add a CommentSpirituality. Will Critchlow recently had the honor of interviewing Google's John Mueller at SearchLove London, and in this week's edition of Whiteboard Friday he shares his best lessons from that session, covering the concept of Domain Authority, the great subdomain versus subfolder debate, and a view into the technical workings of noindex/nofollow. Mixed or vague search intent means that the search engine is unclear how your content addresses the query in the search bar. First is just to manually resubmit a URL after you have tweaked that page to target that featured snippet. New Releases Get the scoop on the latest and greatest from Moz. Meal for 2. Hit “Accept” to get a code to paste into the “Authenticate” box you see here. CPC pricing is also called PPC or pay-per-click. Brittany H. WFLA’s Brittany Muller reports. Britney Muller - MozCon 2020 Categories. New Feature: Moz Pro. Now the board has a new. Goodbye SEOmoz. Save time as you quickly uncover the Page Authority, Domain Authority, and Spam Score of any site or page. Take time over your writing, consider the words you use and the relationships between them. For a more in depth domain analysis, try Moz Pro to track thousands of websites and pages, target the right keywords, and create custom reports all in one place. For the fourth year running, Stone Temple (now a part of Perficient Digital) conducted a study on how much links matter as a ranking factor. Looking for Britney Muller online? Find Instagram, Twitter, Facebook and TikTok profiles, images and more on IDCrawl - free people search website. Moz was the first & remains the most trusted SEO company. Keyword Research. So before we kick off, there are a few things that you'll need in terms of data in order to build your forecast. For example, if you're writing a blog post about the best SEO tools for beginners, you could share your POV on. Title, URL, & description to draw high click-through-rate (CTR) in the rankings. Brittany Muller, Moz; John Gagnon, Microsoft; Matthew Barby, Hubspot; Location: Kona Kai Resort, San Diego. That's probably because adding a blog to your site can be an extremely successful way to add timely content, attract engagement, and naturally increase your keyword relevance.